While News Republic has no huge international following, it remains active in various countries.
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Founded in 2015 by Chinese media veteran Jeff Zheng Zhaohui, News Break was the top free news app on the US App Store for at least 34 days between March and April, according to mobile data and analytics firm App Annie.īyteDance, however, continues its efforts in the news aggregation app market segment through News Republic, which the startup acquired in 2017. The demise of TopBuzz stands in stark contrast with the success of a smaller Chinese-backed rival, Particle Media’s News Break. On its website, TopBuzz said it had 36 million monthly active users worldwide, and carried content from 200,000 publishers and creators. TopBuzz had a total of 20,000 downloads globally in April, according to data from app analytics firm Sensor Tower
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The decision to shut down TopBuzz shows how ByteDance has struggled to crack the overseas news app market as well as replicate the broad success of TikTok, one of the world’s most downloaded non-game apps since its launch in September 2016. It was designed as the international version of Chinese news aggregator app Jinri Toutiao, which was the startup’s first major hit before gaining a wider audience with short video app Douyin on the mainland and its international counterpart TikTok around the world.
TopBuzz, which used machine-learning technology similar to TikTok’s to help recommend content to users, was launched by ByteDance in the overseas market in 2015. The app’s Japanese version, however, was still on Google Play as of Friday. “We are proud of the work that we accomplished with TopBuzz, but have determined that other areas of the business should be our priority going forward,” a ByteDance representative said on Friday in a statement sent via WeChat. So that means with US creators joining, the competition in YouTube Shorts will start to get much tougher.ByteDance, parent company of popular short video app TikTok, has closed its artificial intelligence-enabled news aggregator app TopBuzz, which had failed to capture a vast international audience in five years of operation. Last week, on the 19th of March YouTube launched this new app feature in the US. This category hosts new camera tools, speed, music and time options and enables the users to make 15 seconds long videos. In the YouTube app, under the ‘Create’ section YouTube added a new button called, ‘Create a Short’. What this meant was, the creators in India could create short videos right from the YouTube app with the tools specifically designed for this. In September, YouTube also launched a new section for Shorts on the YouTube app in India. The creators have been quick to adapt to this new format and the first YouTube Short videos managed to get millions of views.
It is still in Beta, so that was not a very loud launch… YouTube Shorts is basically videos that are less than 60 seconds long and in vertical format.
That is one of the reasons YouTube (quietly) launched YouTube Shorts in September 2020. And now all other social media platforms are looking for ways to reach out to this age group. Tik Tok has grown very quickly amongst 16-24 years olds, by providing a high volume of user generated short video content. How can you attract the younger age groups to a social platform and make them stay? Good content? Featuring famous people? Not really… The young generation wants something short and they want many of them… Like Tik Tok videos.
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